Cost per conversion

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The average cost incurred for each conversion generated by the campaign. A high cost per conversion may suggest the need to revisit your advertising strategy or website. Tracking these metrics will give you a clear overview of the performance of your Paid Search campaign and help you optimize it to maximize results. Do you need a hand to create truly effective campaigns? Contact us ! Transactional emails are essential communications to ensure the correct functioning of an e-commerce or online service . Imagine registering or making a purchase on a website without receiving any confirmation email. How would you feel?[size=14.6667px]

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You would probably end up considering the brand unreliable or even, in the case of purchases, being the victim of a scam. Transactional messages , sent via email, SMS or push notifications, have the aim of communicating to the user the positive outcome of a transaction Israel Telemarketing Data or operation carried out on the website , from payment confirmation to password reset. In short, unlike marketing emails, a transactional email has no commercial intent and is sent to a specific user following their action or request. ‍ For all these reasons, transactional emails play a key role in customer relationships , building a reliable and highly credible brand image . In addition to conveying practical information, these communications can help highlight company values , build customer loyalty and even encourage new purchases .





On the other hand, transactional emails have a remarkably high opening rate which makes them effective upselling and cross selling tools. Here's what transactional emails are and some tips for getting the most out of these communications. What are transactional emails Let's start with a definition: transactional emails are automatic messages sent to individual users to confirm specific actions, transactions or events . These “notification” emails cover a wide range of scenarios, including confirmation of newsletter subscription, notification of the purchase of a product or service, password reset, account deletion, profile changes , double opt-in and the imminent expiration of the subscription.