Monitor and adjust Once your Lead Scoring

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scale can vary depending on your needs, but generally a scale of 1 to 100 or 1 to 10 is used, with 100 or 10 indicating the highest level of interest or conversion potential. For example: Website visit: +5 points. Downloading an ebook : +15 points. Opening an email: +2 points. Clicking on a link in the email: +5 points. Relevant lead position: +10 points HubSpot offers a native property to attribute this score - HubSpot Score - that can be customized according to your criteria. Additionally, HubSpot updates this property automatically: If a record meets the

criteria set in the Positive Section established, Spain Telemarketing Data points are added to the score. When they do not meet the criteria, those points will be removed from the score. a record meets the criteria set out in the Negative Section, points are removed from the score. When they do not meet the criteria, those points will be credited. If a criterion is deleted, all records will be re-evaluated. This means that if you remove a criterion from the Positive Section, the points may be removed from your records and vice versa. Screenshot 2023-08-14 100432 You can also create custom





scoring properties for your contacts, companies, and businesses. Step 3: Create automation rules In HubSpot, you can create automation rules using the "workflows" module so when a contact exceeds a certain score, you can trigger a workflow to launch a series of actions. Based on lead scoring, you can catalog customers and establish clear rules to determine when a lead advances in the Lifecycle Stage (MQL. SQL, Lead, Costumer...). Screenshot 2023-08-10 115427 Step 4:  is up and running, it is crucial to monitor its performance and adjust scores based on the results obtained.