A disclaimer is a special

Juthi2485

This reason for rejection is very slippery, but in our case, we managed to defend this creative. We emphasized that the message is not only made for women, the image is used to show how the product can solve a problem with the skin, and not with the body. In the end, the creative was approved, but it took a lot of time and effort. It is better to think through the concept of advertising images in advance in such.

A way that they are as neutral as possible Kenya Telemarketing Data and affect the “sensitive areas” of a person’s life as little as possible. Failure to comply with legal requirements Legal requirements mainly cover certain words that are prohibited from being used in advertising systems. In Yandex.Direct we have never encountered any deviations for this reason, but Google Ads in this regard is more “sensitive” to terminology.



For example, the words “therapy”, “research”, “injections”, “vaccines”, “rehabilitation” are prohibited in advertisements. To avoid falling under the restriction, there is only one way out - do not use such wording in texts and on advertising banners. No disclaimertext indicating that before using the drug you must consult a doctor. In text ads in Yandex, the disclaimer does not need to be written separately; it is added automatically.