The company reduces the amount of investment and tries to obtain the maximum

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Where the product fails to compete and is moved to a question mark and eventually you may have to withdraw it due to its low market share and low growth rate. So the sequence of disaster occurs when a wrong decision is made. 4 Boston Matrix Strategies: There are four possible strategies for any product/business unit and these are the strategies used after BCG analysis: 1) Building The building process is done through increased investment where the product is given a boost so that the product's market share increases. 2) Contract A contract strategy is used when a company cannot invest or has other investment commitments due to which it will retain the product in the same quarter. 3) Harvest The company reduces the amount of investment and tries to obtain the maximum cash flow from the mentioned product, which increases overall profitability. 4) Abstraction Products are generally stripped in order to release the amount of money stuck in the business.



The Boston Matrix is ​​simple and easy to use, so it can help you quickly visualize Phone Number Data the size of the opportunities available for each product, and how you can make the most of the opportunities available. If you are interested in seeing other educational blog posts, you can visit Hamim’s blog for interest. Summarizing the above The Boston Matrix is ​​one of the most important marketing models that helps you make a strategic decision related to the possibility of investing or not. Based on the two dimensions used in the matrix, which are market growth rate and market share. The Boston Matrix is ​​characterized by its simplicity and ease of use, which enables it to help you quickly visualize the size of the opportunities available to each product, and how you can achieve the greatest benefit from the available opportunities in the best way. To learn more about other rich topics. Such as SWOT analysis , achieving your marketing goals , or even writing content professionally... just click here .






The BCG matrix is a matrix designed by the Boston Consulting group back in 1970’s. It is a Matrix which helps in decision making and investments. It divides a market on the basis of its relative growth rate and market share and comes up with 4 Quadrants – Cash cow, Stars, Question marks and Dogs. Products may be categorized in any one of the quadrants and the strategies for these products are decided accordingly. This analysis actually helps you in deciding which entities in your business portfolio are actually profitable, which are duds, which you should concentrate on and which gives you a competitive advantage over others.