|
|
And for that, two methods to do better than the others: Filling the Gaps : This method involves identifying weaknesses in your competitors' content and then exploiting them. If they don't cover popular topics, you can fill that gap and provide users with what they're looking for. You can also offer a more popular and engaging format like videos, webinars or infographics. Same content, but better : This method may seem simple, but it takes a lot of effort. This involves taking your competitors' content and creating a better version of it. You can even go further by contacting the sites that link to your competitor's content, and offer to replace these links with your more qualitative ones. Things to watch out for and optimize for your content There are certain rules to follow when writing your content. Even if your competitor's is positioned better, that does not mean that it respects all these points.
A good opportunity to respect Google guidelines! Here are some points to follow for perfectly optimized content: A single H1 title, and not too long (between 60 and 75 characters); Title tag (60 characters maximum); Metadescription tag (between 155 and 160 characters); ; Readability; Page Jamaica WhatsApp Number List structure; Use of media such as images and videos; Adding structured data; Publication frequency. Technical analysis of your competitors' sites The technical SEO audit is the final component of a competitive analysis. Simply put, it involves extracting the technical details of your site, comparing the results with the competition, and fixing any issues that could negatively affect your rankings.
Here are the main technical SEO elements that you need to analyze: Internal links : Internal links improve the usability of a site and help search engines find, index, and map pages on a site. Using distinctive and descriptive anchor text for internal links is a good practice. A comprehensive internal linking structure helps both users and search engines navigate your site; Website Structure : Site structure helps users and search engines navigate. Keep the structure of the site as simple and clean as possible to allow a better user experience and better evaluation of robots. Page depth is an important factor . Ideally, no page should be more than four clicks away from the home page; Page Speed : Site speed has always been an important ranking factor . And this is even more true today. Users want a smooth experience, so make sure your pages take no more than three seconds to load! SSL certifications : make sure the website is HTTPS.
|
|
發表於 2024-2-25 15:21:59