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Website copy user intent diagram Image via SuperX Growth Hackers Writing from the perspective of the user, on the other hand, is a little easier than trying to preemptively solve for user intent. Whenever you’re writing any copy – or content – ask yourself whether your copy follows our variant of Vonnegut’s rule: does every single sentence of copy reveal some useful information about your products or services, or advance your visitors’ understanding of what you do? Many people mistakenly assume that focusing on user intent or benefit-driven copy means there’s no room to talk about their company’s achievements.
This isn’t true at all – you just have to consider where and Benin WhatsApp Number when to wax lyrical about how great you are. For example, if you’d never heard of a company and weren’t familiar with their goods, you probably wouldn’t care about how that company is a great place to work, or how many awards it has won – none of this information answers your questions or helps you solve your problems. If, however, you’ve already done some research into the company, like its products, and can visualize how patronizing this company will make your life better – essentially at any point during or beyond the “consideration” stage of the classic sales funnel – information about how great the company is might be a powerfully persuasive tool.
That’s when you want to hit your visitors with your innumerable accolades. rather than what you want. How this improves your website copy By giving your visitors what they want to see, increasing their satisfaction and encouraging them to stick around. 7. Include Statistics, Quotes, and Original Data to Increase Your Site’s Authority Not so long ago, blogs and bloggers were rightly seen as amateur ventures whose passion and enthusiasm were faultless, but whose actual credibility and authority were suspect. Not so today, when some blogs and independent bloggers have become on par (or even surpassed) “traditional” journalism and media outlets.
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發表於 2024-3-6 13:23:24