T.he years as Google itself updates

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A whopping 54.4 percent of clicks go straight to the top three results, and only a small percentage of search engine users ever bother checking out the results on page two. That said, it’s really not enough to make the first page of a Google search result. You want to achieve as high a rank for your site as possible and break the top three if possible. SEO helps you do that via techniques like: Keyword research Content marketing Backlink building Although best SEO practices tend to evolve and change over its algorithm, current examples include: Including relevant keywords and key phrases in various places on a website, including within its written content, metadata, URLs, and image tags. Using simple, accessible language and organized formatting to make content easy to skim, read, and digest. Consistently generating clear, engaging, helpful content that addresses the needs and concerns of search engine users. What is Google Ads? There are many pay-per-click (PPC) advertising options available to modern digital marketers, but Google Ads is easily the best known and most popular. As with other PPC platforms, the Google Ads user pays for their advertising by the click or by the impression. The cost per click varies and is determined via a keyword bidding process. Paid Google ads appear right along with standard search results, currently in banks located at both the top and bottom of the page. And, also like other search results, the likelihood of an ad being shown to a search engine user depends on several factors, including bidding price, ad quality, ad timing, and the quality of the user experience on the page the ad links to.