Guidelines for Effective Performance Marketing

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In life it is important to have a goal to achieve and even more so when it comes to Performance Marketing. This term summarizes that online marketing promotional approach in which the advertiser pays based on the results obtained .With Performance Marketing, also known as pay-per-performance advertising , the advertiser (or advertiser) does not pay a fixed price , but only pays when there are directly measurable results . That is, the client pays the web marketing agency or professional based on the results that have been achieved and previously agreed upon, very often according to incremental commissions. A win-win approach, which stimulates the advertiser to work better, guaranteeing superior performance for the client.

The Performance Marketing Manager is therefore a digital Special Data professional capable of studying and optimizing operational strategies and techniques to improve the performance of digital marketing campaigns, thanks to constant data monitoring , thus reaching the right users at the right time.This new professional figure is able to anticipate consumers' purchasing desires thanks to its tools: digital platforms for data analysis such as Google Analytics and Google Tag Manager , which allow him to achieve concrete results by monitoring and making online campaigns efficient in real time.Let's find out what the positive and negative aspects of Performance Marketing are, as well as all the activities and metrics involved .Positive Aspects vs Negative AspectsNegative and positive aspects Performance MarketingFrom the customer's point of view we analyze the negative aspects of this type of Marketing, in order to make the most of the tools available and therefore plan the most effective strategy:An uncertain  conversion rateNot having an investment plan defined in advanceBureaucracy.




The times for defining agreements are generally longerHigh costs: this type of campaign only makes sense if a certain volume of budget is considered , otherwise the cost of the work necessary to get the campaign underway will exceed the expected benefitsThe results are all measurable , but to study performance you need technological knowledge : the agency you turn to must be able to use different online platforms, software, track analyses, run tests, produce content, build contact lists, etc.High competition: competition is a fundamental parameter to evaluate when choosing Performance MarketingSometimes the return on investment (ROI) is not immediate, but is more in the medium to long term, which potential clients struggle to understand From the point of view of advertisers, the greatest risk is that of clicks and conversions that are not real : fraud is a plague that is unlikely to be eliminated in the coming yearsLet's now move on to the reasons why it is useful to choose this type of approach.