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We can remember that the indicators must be closely linked to the objectives stipulated by the company, as the analysis is based on this.
It is worth mentioning that likes and comments on ph Chinese Overseas Asia Number Data otos on social networks are not ideal indicators.
When we talk about industry we must also think about different business models, as is the case with B2B .
Therefore, when choosing a responsive KPI, knowledge of the segment and target audience is necessary – in addition to the company's previously defined planning.
Top SEO KPIs
We will better present the true SEO KPIs for you to apply to your business and increase the performance of your campaign. Check out:
Organic Sessions
Organic sessions are identified as the visits that a website has and all user interaction in this domain until leaving.
A single lead can enter the website several times and count as different sessions.
With this, we can assess whether the content is yielding a good organic result.
Unique visitors
Unlike the KPI above, this key indicator qualifies how many different visitors a page is able to attract.
In this case, each user only counts once, even if they access the same page several times.
Page Views
To be able to analyze which content on a website has the most views, pageviews are excellent indicators.
As the SEO strategy seeks to attract users organically, through content, it is super important to know whether the action is achieving these objectives.
Cost per Lead
This KPI helps teams analyze results according to the resource used.
The cost per lead details the amount that campaigns spend for each lead acquired during actions. Therefore, it is considered a fundamental metric that guides different strategies for capturing new users.
Backlinks earned
Backlinks are links on other websites that link to yours . In other words, it can be considered a recommendation from other partners for your domain.
This type of tool helps to create a certain authority on the subject, which is why it is essential to use it as a KPI.
Earned backlinks are external links that point to the company's website.
Domains linking to your website
As part of the backlink strategy, this is another one of them, link building works on ways to guarantee strategic domains directing to the company's website.
There are several ways to get these links, whether paid or not. It is an excellent KPI to check the company's popularity on the internet and in the main search engines.
Word ranking
SEO works directly with keywords that are famous in the world of Digital Marketing.
To produce content aimed at a certain niche, the choice is made carefully, according to the ranking on search engines that this word presents.
Therefore, using keywords as a KPI is interesting to try to understand the success of the strategy adopted in SEO.
Bounce rate
The bounce rate refers to the number of users who enter the website and leave without performing any task.
This rate can fluctuate around 40% to 60%, however, very high numbers may correspond to errors on the website.
If the lead enters the company's page and leaves without taking any action, it is necessary to analyze whether the page itself is not meeting its objectives.
Average session duration
As we said earlier, the session counts when a user visits the website organically. The average duration can identify how long the visitor spent on this page and what content they accessed.
This KPI is essential for maintaining the information published on the website, as it understands which are more or less valued by users.
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發表於 2024-3-7 13:43:49